A Closer Look # M y M i d t o w n V i e w Look Ahead Look Ahead N o w I n V i e w

An Enhanced Transportation Network

Midtown Alliance supports a balanced transportation network that reinforces the street grid and invites all modes of travel. We look at improving every facet of our transportation infrastructure, from building wider sidewalks and adding bike lanes, to fine-tuning traffic and pedestrian signalization and promoting commute options. 

In partnership with the City of Atlanta and the Georgia Department of Transportation, we are reducing motor vehicle traffic congestion through a multi-pronged approach that includes:

  • Managing, optimizing and upgrading more than 100 traffic and pedestrian signals
  • Converting selected one-way streets to two-way travel
  • Implementing intersection improvements to relieve traffic choke points
  • Evaluating potential new east-west street connections

Green Light: Signalization Program Reduces Traffic Congestion in 2015

The Midtown Traffic Operations Program (MTOP) addresses traffic congestion and improves access and safety for drivers, pedestrians, and cyclists in Midtown. By repairing and upgrading signals, optimizing signal timing, and conducting regular maintenance, we continued to see positive results in 2015, the second year of a four-year program term.

Intersections where new signal timing plans and repairs were implemented

Travel time improvement on Midtown’s major corridors

Annual savings
to motorists


Gallons of fuel conserved annually  

Reduction in average vehicle delay (stopped time) on Midtown's major corridors

Hours of travel time saved annually due to improved traffic flow


Reduction in tailpipe emissions 


Based on these and other successes, the MTOP program was extended for another year, through July 2017, via a $1 million Georgia DOT grant.

Midtown Transportation Plan Looks Ahead to Future Needs


In late 2015, Midtown Alliance embarked on a comprehensive project to assess Midtown’s current transportation system and identify future needs. The work involves evaluating and prioritizing projects, programs and strategies to address these needs, and creating an action plan for implementation.

In 2015, Midtown Alliance tapped Nelson Nygaard and Kimley-Horn, consulting firms with national and local expertise that specialize in dense, urban areas like Midtown, held steering committee meetings and launched a stakeholder website. Work continues into 2016, with an actionable, prioritized plan to be delivered mid-year.

A Closer Look # M y M i d t o w n V i e w Look Ahead Look Ahead

Leading Pedestrian Intervals Improve Safety, Visibility at Crosswalks

Peachtree Street in Midtown Atlanta is heavily used by pedestrians, and many intersections have high percentages of turning traffic, where cars can create conflict with pedestrians. Working with the City of Atlanta and the Georgia Department of Transportation, Midtown Alliance installed new traffic signal phasing to enhance safety for pedestrians at eleven intersections along Peachtree Street between 3rd Street and 17th Street. With the new signal timing, Leading Pedestrian Intervals (LPIs) give pedestrians a head start when entering an intersection by allowing them to begin crossing the street prior to vehicles starting their turns. The extra window of time allows people to walk the distance of one travel lane before vehicles receive their green indication, increasing pedestrian visibility in the crosswalk to turning vehicles.

A Closer Look # M y M i d t o w n V i e w Look Ahead Look Ahead

Must-See TV

Real-time information is fast-becoming a vital extension of the Midtown transportation network. In 2015, Midtown Alliance began piloting a new real-time information service in our lobby, offering a dashboard-styled view of available transportation options in proximity to our office building. The goal? Encourage more of our partners to integrate this type of technology into their building lobby areas. 

Completed in 2015, Parking Study Moves to Implementation

Parking spaces exist in the Midtown Core,
based on an inventory conducted for this study.

Midtown Alliance has taken the findings from our 2015 parking study and encouraged the City of Atlanta to specify “smart” parking practices as part of their program. “Smart” parking provides users with real-time availability for on- and off-street parking via a mobile app. And our team developed a new universal parking signage standard for use in future Midtown development projects. View the findings here.

Commute Options Program Helps Midtown Commuters Make Every Mile Count

Midtown Transportation, a program of Midtown Alliance, helps workplaces and commuters make the most of our existing transportation network, from carpooling and vanpooling to transit, bicycling and walking. This effort is made in partnership with the Georgia DOT and the Atlanta Regional Commission.

Midtown workplaces partnering with us on programs to get employees out of traffic

Discounted monthly transit passes sold in 2015 via Midtown Transportation;
monthly sales of 4,441 up 16% from 2014

Vehicle trips reduced each week due to increased use of commute options. Stacked end to end, this equals enough cars taken off the roads to stretch end-to-end from Midtown Atlanta to Dahlonega (64 miles) each week.

In 2015, these programs resulted in

million vehicle miles not traveled, and

of pollution and CO2 kept out of the air we all breathe.

In addition, Midtown Transportation held 53 community engagement events with 3,262 attendees. These included the following district-wide events:

  • Try Transit: seeks to remove the barrier to entry for new transit riders by providing them with free round-trip transit passes. 443 participants engaged (up 23% from 2014)
  • Midtown “Walk There” Challenge: promotes walkability of the District. 1,036 registrants took part in this week-long event (up 59% from 2014).
  • Atlanta Bike Challenge: regional event, with 565 Midtown entrants, representing 53 companies (up 19% from 2014)
  • PARK(ing) Day: first-time event in Midtown in 2015, challenged people to think about alternative uses they could create within an 8’ x 20’ on-street parking space. Netted participation from 15 Midtown partner organizations, ranging from a local retailer to a cultural institutions.

See More

"Midtown Alliance offers June
'Try Transit' program"

"New MARTA program offers one free ride"


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