Urban Planning & Design

Urban Planning
& Design


Urban Planning & Design

Urban Planning
& Design

A Closer Look # M y M i d t o w n V i e w Look Ahead Look Ahead N o w I n V i e w

Moving Design from Required to Inspired

Working in the space between the private sector and the public realm, Midtown Alliance's urban planning and design team maintains relationships with the development community to encourage high-quality projects that align with the priorities in our Blueprint community master plan.

In 2015, our desks were piled high with stacks of renderings for new development projects that could become part of the Midtown skyline. The Development Review Committee had a full agenda virtually every month in 2015, with no signs of slowing down in the year ahead. 

Major new development projects reviewed by Midtown’s Development Review Committee (DRC) in 2015

Estimated total combined investment value of projects currently under construction or proposed

A Closer Look # M y M i d t o w n V i e w Look Ahead Look Ahead

NEW: Pre-Construction Meetings Provide Better Coordination from the Start

In 2015, Midtown Alliance also instituted pre-construction meetings with each development team, including on-site construction managers, to establish direct communication lines prior to the start of construction. The result: a smoother process, and clarity on streetscape standards and final approvals.

Blueprint 3.0:
Guiding Midtown’s Next Chapter of Growth

Midtown Alliance continues refining its community-designed master plan, Blueprint Midtown, the living document that guides Midtown’s growth. This includes not only building design and transportation accessibility, but also fostering street-level activity and creating vibrant public spaces.

Amount of land in Midtown that remains ripe for redevelopment


Midtowners that weighed in on the user experience they want, through community sessions, charrettes and surveys.

Priorities Included:

  • Supporting a mix of office, housing, retail, and hotels that make the area vibrant at all hours
  • Designing  buildings with visual character—and, keeping parking decks out of sight
  • Continued investment in safe, walkable, people-friendly places that connect Midtown, especially well lit, tree-lined, wide sidewalks and streetscapes
  • Expanding Midtown’s robust network of multi-modal transportation options by adding more bike lanes and last-mile transit connectivity
  • Making investments in more green space, plazas and pocket parks—including places for our four legged friends

Attention continues to shift toward the next layer of street-level activity. Midtowners want activities for public spaces, such as live performances, outdoor seating, pop-up markets, dog parks and visually stimulating public art that reinforces Midtown Atlanta’s identity as a central arts district. Some of the big ideas that surfaced:

  • Creating an “art walk” that connects the Midtown and Arts Center MARTA stations
  • Adding dynamic bridgescapes as gateways into Midtown
  • Constructing a bridge over the Connector that links the east and west sides of Midtown for cyclists and pedestrians
  • Building a park over the Connector
  • Adding new east-west high-capacity transit connections

Thanks to everyone who gave their voice to this next chapter of Midtown’s future.

A Closer Look # M y M i d t o w n V i e w Look Ahead Look Ahead

10th Street Bridge Reimagined in Bridgescape Competition 


Talk about a resume builder. Two recent graduates from Georgia Tech won a design competition in 2015 to reimagine one of the gateways into Midtown Atlanta. Their design concept was chosen by a jury panel of industry experts as the winner for the 10th Street Atlanta Bridgescape Competition. The announcement was made at the American Institute of Architects (AIA) national convention in Atlanta.

The Atlanta Bridgescape Competition was a collaborative initiative in 2015 between Midtown Alliance, Central Atlanta Progress (CAP)/Atlanta Downtown Improvement District (ADID), the Atlanta Chapter of the American Institute of Architects (AIA) and the Architecture and Design Center, and was sponsored by Cardno.

The competition sought creative strategies to enhance existing freeway infrastructure in Midtown and Downtown Atlanta as part of a larger, phased effort to enhance Interstate 75/85, the Atlanta Connector, which traverses five miles through the heart of Atlanta and accommodates over 300,000 vehicles daily.

Gateway bridge enhancements are a top priority in this effort due to their high visibility and the potential to positively impact users at a variety of scales. 

Community Partnerships Yielded Creative Approaches for Midtown in 2015


In collaboration with the High Museum of Art and private property owners, Midtown Alliance helped arrange temporary installation for 10 Los Trompos interactive artwork pieces around the District, extending the experience outside the Woodruff Arts Center and into the district. 

Midtown Alliance engaged students at the Savannah College of Art and Design (SCAD) Atlanta campus in an “Artful Crosswalk Design Competition” to explore new possibilities at the intersection of design and placemaking.

Students from Kennesaw State University collaborated with local designers to invent a new-age, temporary version of street furniture called the “Urban Blanket,” which appeared at Tech Square. The installation featured modular pieces and contours for people to sit.

Serving Up Street Activation

In addition to maintaining the badminton court at 10th and Peachtree, Midtown Alliance installed a ping-pong table at the Arts District plaza near 15th and Peachtree Street, bringing more fun and games to passersby.

Proposed MARTA Station Enhancements

Visioning plans have been developed for Arts Center, Midtown and North Avenue MARTA stations. Projects include elements such as pop-up cafes, lighting, public art and bicycle service facilities.


New Advisory Panel Sets Agenda for Public Art

In 2015, Midtown Alliance organized and managed a Midtown public art advisory panel comprised of art industry professionals, residents, commercial property owners, and community partners to advise on the development of an arts district area, priority locations for art installations, and a selection process for those installations. Plans are now being drafted for completion in 2016.

A Closer Look # M y M i d t o w n V i e w Look Ahead N o w I n V i e w

New projects currently in development include a new design guidelines document for developers and architects, plans for a promenade experience that features public art installations on a north-south route anchored by Midtown MARTA stations, and much more.

Midtown = Boomtown

Media Coverage About Midtown Development

"NCR's Midtown Atlanta HQ Relo Underscores a Shift"

"Forty Projects Leave Few Blocks Untouched in Midtown"

"In Photos: More Glimpses of Ever-Changing Midtown"

"Once Neglected, Peachtree St. Now Center of Development"

"Georgia Tech’s Leap Over the Connector Paying Off"

"N. American Plans to Remake Midtown's Colony Square"

"Midtown Boom Cont. w/ 16 Active Construction Projects"

"View Midtown
Market Report"

"Cranes are Seriously Dominating Midtown Skyline"


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